HTML Email Marketing – Do the Pros Exceed the Cons?

So, is html email marketing the way to go – or is plain text a safer option? That’s the burning question, isn’t it? There are two different schools of thought. Which type of email should YOU choose to send to your subscribers or customers?

Email Marketing is basically a form of direct marketing which uses electronic mail as a means of communication and for the promotion of products or services. Obviously the whole purpose of these emails is to get a good RESPONSE from those you are communicating with. Your readers will NEVER respond the way you want them to if they have not even read your email.

Why wouldn’t they read your email?

Because they didn’t like the LOOK of it! It really is that simple. You only have seconds to capture your reader’s attention – before they decide they really can’t be bothered ploughing through all that boring text… You want to deliver what your readers PREFER. The vast majority of them will prefer to read a html email.

Why?

Because it is more user friendly. Generally the text is easier to read – it’s easier to absorb the content of an html email – quickly. The important bits are in bold or even highlighted. The email has LIFE – your readers can tell that you are trying to communicate with them. An html email also looks a lot more professional. It will be easier for you to promote your brand and it will be consistent with your website or blog when your readers click on links.

So, what are the cons?

You will need to be careful to avoid any wording which would alert anti-Spam filters. You also need to test your emails to make sure that they arrive looking the way you intended – some email providers can distort them. As long as you take a little care, there really is no contest. HTML email marketing is the way to go.

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Hospital Information Software: Bang for the Buck

Hospitals must look ahead to get the most out of their investments in technology. Administrators may compare the sticker price of new IT system packages, but cost considerations should include ease of implementation, time needed for staff training, interface with existing systems, data security, and use of light weight coding that does not become cumbersome to the larger system.

Technology in the hospital setting is no longer just a chip that makes an automatic blood pressure cuff cycle at programmed intervals. Software programs control data collection, and storage, in all aspects of patient care; from patient admission physicals, to creating the bill. Technology is a line item on the modern hospital budget, and it’s not going away.

Traditionally, Hospital Information Technology, and Health IT in general, has made use of many parallel systems with overlapping parts. Points of data entry that developed to store information on patients developed from multiple arenas before computer networking protocols allowed electronic file transfers between machines. Laboratory testing, MARs, (Medication Administration Records), and other sources of electronically stored data, progressed into computerized Kardexes, Nursing Care Plans, physician dictated Operative Reports, and Nursing Intervention checklists, to name a few.

Good IT infrastructure pays for itself. The hidden cost of maintaining outdated systems include more than random call tickets for tech support. Frequent rebooting of buggy software may cause increased wait times for patients and staff alike. Lack of reliable interfaces between systems degrades interdepartmental communication. Unavailable lab results may cause tests to be repeated. Staff frustration and hostility can result from having to work with substandard equipment. The patient who observes system inefficiencies may loose confidence.

Doctors, nurses, and other clinicians rely on Hospital Information Systems to meet patient needs.
Making health care data accessible to providers in a fluid manner translates into more efficient work flow at the bedside. Limiting work flow barriers in the hospital also improves patient outcomes.

Focus on buying smart. Cheap is not always less expensive. Hospitals must look ahead to get the most out of their investments in technology and data management.

Plan and implement your best Hospital IT strategy.

  1. Survey staff about problem IT areas
  2. Set technology specific goals
  3. Create a Technology Panel that includes clinician end users, biomedical engineering, faculty, and administrators
  4. Invite a variety of vendors to present, or “pitch” their products to the Technology Panel
  5. Prepare questions and take notes

Short term and long term IT considerations.

  1. How will unit work flow improve?
  2. How much training will staff require?
  3. Where else is the system in place, how is it working?
  4. Is free tech support available, for how long?
  5. Does this system interface well with hardware and software already in use?
  6. Are patient rights to privacy securely protected?
  7. Can electronic records be transferred securely and efficiently?
  8. Can customized data sets be built as needed by hospital IT administrators?
  9. How much down time is needed to maintain the system?
  10. Does this company rank high for customer service?

Get your team on board. Develop realistic goals for Information Technology, take thirty minutes to brainstorm at a staff meeting. List each piece of equipment and every charting system, likes and dislikes, problem areas. Develop questions for vendors. Invite interested parties, get your “end users” invested in the process. Invest in technology that serves people. Decrease the amount of human resources spent serving the technology, and it will be embraced by Nurses, Physicians, and other clinicians that are the ultimate end users.

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Best Medical Care in Nanjing, China

Nanjing is located in Jiangsu region in East China and is one of China’s fifteen sub-provincial cities. This important city has jurisdictional and economic autonomy and is considered one of the Four Great Ancient Capitals of the country. The city is known for its commerce, tourism and transport networks. Nanjing will also host the Youth Olympics in 2014. In general, the city has a well developed medical sector and high quality health care service is available in many of its leading hospitals. There are also some special international clinics with eminent doctors. Here is a description of some of the famous hospitals in Nanjing.

BenQ Hospital is situated at No. 71 Street, Jianye and is one of the major hospitals in the region. This large multidisciplinary hospital of about 1500 beds is affiliated with Nanjing Medical University. The Hospital is operated by the globally known Taiwan group, BenQ. The hospital features beautiful gardens, sculptures and art galleries. BenQ Hospital has well equipped departments in every discipline including nutrition, dentistry, rehabilitation and traditional Chinese medicine. The hospital employs well known physicians including about 200 overseas doctors all of whom deliver excellent medical care. The surgery department features 32 modern operating rooms and uses a lot of imported equipment. Its general surgery unit is so popular that patients from distant provinces come to BenQ Hospital for advanced surgical care. There is a well-equipped endoscopy center and blood purification unit as well. Tel: 025-52238800

Nanjing Drum Tower Hospital (Nanjing Gulou Yi Yuan) is another famous health care facility in the province and is situated at No.321 Zhongshan Road, Nanjing, 210008. The hospital was originally named Nanjing Christian Hospital and was established by some famous doctors from the American Presbyterian Missions to China in 1892. The center was fully renovated to become a large modern hospital in 2006 and is affiliated with Nanjing University Medical School. The 1500 bed hospital offers advanced medical care in all areas through its 32 clinical departments and 32 medical technical sections. The hospital also has 21 special research units. It employs 2500 staff including about 260 senior physicians, 200 attending doctors, 250 resident doctors and 1100 nurses. These staff members work to deliver effective health care to millions patients every year. There are modern operating rooms, an emergency department and ICUs. The hospital is known for its cutting edge technology and possesses PET, ECT, whole-body CT, MRI, DSA, 1250mA X-ray, EEG Mapping, color Doppler ultrasonic cardio-dynamic apparatus and central monitoring capabilities. Telephone: (86) (25) 8310-5860

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Two Excellent Hospitals in Changchun, China

Changchun, situated in northeast China, is the capital and largest city of Jilin province. It is a major industrial, transportation, tourist and cultural center of this part of China and is home to the biggest vehicle producer of the country, FAW. The city has a pleasant climate and is often referred to as the forest city, the spring city and the city of automobiles and films. Like all other major cities in China, Changchun also has a well-developed medical service sector. The leading hospitals are provided with the latest facilities and offer the service of eminent doctors at an affordable cost. This is a summary of some of the well known hospitals in Changchun.

China-Japan Union Hospital situated at 126 Xiantai Street in Changchun in the Development Zone is a huge, state-owned, modern hospital with 1550 beds. The hospital was founded in 1949. This tertiary level hospital is managed by the Ministry of Health and was the first A-hospital in the province. This advanced hospital has an area of 201900 square meters and a construction area of 134,400 square meters. The hospital employs 1501 staff members. There are 274 senior medical staff including 80 professors and 156 associate professors. The Japanese government invested 2.6 billion Yen in the venture and this is why it is also referred to as the China-Japan Friendship Hospital. This service-oriented hospital puts great emphasis on the use of modern technology, high levels of quality and is approved as a “Baby Friendly Hospital” by WHO, UNICEF and by the National Drug Clinical Research Center in the Chinese government. The center has full-fledged departments in all major as well as rare specialties including rheumatology, hematology, infectious diseases, honored traditional Chinese medicine, nuclear medicine and electrical diagnosis.

The First Clinical Hospital of Jilin University is another leading hospital in the country and is located at No 71, Xinmin Street in Changchun, near the beautiful Chaoyang Park. The hospital has a 1,100 bed capacity central hospital and 350 bed capacity subsidiary hospital both of which are managed by the Public Health Ministry. This advanced hospital with a 72,650 m2 area has a glorious history of 61 years. The hospital employs 1855 staff including 113 professors and 232 advisors. It has spacious outpatient department that treats over 1,520,000 people annually. The center has acquired 35 prizes of scientific and technological advancement given by the national and provincial governments during the last decade.

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Recommended Medical Centers in Bandung, Indonesia

Bandung is the capital city of the province of West Java, Indonesia. Bandung is located about 768 m above the sea level, and thus has mild temperatures the entire year. The average rainfall that this city receives ranges from 1,000 meters to 3,500 meters. The city of Bandung is completely surrounded by active volcanoes and the average temperature is 22 degrees centigrade.

Bandung has been a hub for research and development and has attracted several foreign collaborators in its latest developments and in its treatment of various diseases. Most doctors in Bandung understand English easily making communication a non issue. The following are some of the good hospitals one can find in Bandung.

Bandung Adventist Hospital: This hospital has facilities for the treatment of all sorts of diseases, and thus is one of the most popular hospitals in the entire country. The hospital is well endowed with modern facilities and services for the treatment of cardiology, neurology, gastroenterology, and general surgery. 12 of the hospital’s primary services are endorsed wholeheartedly by the Indonesian Government.

Santosa Bandung Hospital: This hospital is of international repute, and has branches in most modern cities of the world. Santosa Bandung hospital is equipped with about 400 beds, and occupies a vast area of 36,000 square meters. The hospital started its operations in the year 2006 when it was inaugurated by the Indonesian Health Minister – Dr. Siti Fadilh Supari. The hospital is well equipped with modern facilities and more than 200 specialists. The hospital is also collaborating with other overseas hospitals like Singhealth and Epworth Hospital.

Bethesda Hospital: This hospital was founded early on in 1899 and is one of the oldest in Bandung. This private hospital is one of the biggest hospitals in the city. It is marked by the quality of its facilities and services which are of international repute. Bethesda has also been certified as an ISO 9002 Hospital.

Hasan Sadikin Hospital: Established in 1810, it owes its origin to the Dutch colonial rulers. This hospital was initially a center of treatment for the Japanese troops and military personnel. Since then, under the rule of the current Indonesian government the hospital has been remodeled and recast in terms of its customer base and its focus.

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What Are Hospital Pricing Specialists and How Can They Improve Your Hospitals Pricing?

If you are a hospital administrator or someone who makes decisions about hospital pricing, you should consult hospital pricing specialists. The current state of our country has forced millions of people to reevaluate the way they live their lives. Health care costs are soaring, and there does not seem to be any sort of slowdown. Hospitals are an absolute necessity, so what is the best way for you to gauge your hospital prices? The solution is easy, contact hospital pricing specialists who can provide you with accurate hospital pricing as well as hospital price comparisons.

Keeping your pricing in line is not only a necessity, it keeps you up to date with other pricing and hospital services in your area. Not only are health care providers looking at hospital pricing, but consumers are as well when deciding on hospital services. When staying on top of your pricing and services, you are not only keeping in line with the competition, you are solidifying your institution as a hospital benchmark for all other hospitals.

Consumers are not completely consumed with price, they also want great service, so do not let your hospital become overlooked because of its pricing. By looking at data provided by hospital pricing specialists, you are able to examine up to date information based on inpatient services related to hospital charges and room rates. You are also given the opportunity to compare outpatient rates, and analyze specific financial data of hospitals all over the country.

If you want to become a leader in your field, you must not only provide excellent services, you must be upfront with your pricing as well. Like it or not, the media is constantly scrutinizing hospitals for being deceptive or not up front with their pricing. With educated and informed consumers on every block, hospitals must be willing to engage consumers and the media about price. Legislation has recently been passed that requires hospitals to disclose and publish their hospital prices. No longer does hospitals have to wait to be asked by consumers, they must provide the information to them and be willing to have an open dialogue.

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The Importance of Hospital

A hospital is an institution for health care providing patient treatment by specialised staff and equipment, and often but not always providing for longer-term patient stays. A hospital today is a centre for professional health care provided by physicians and nurses. During the Middle Ages it could serve other functions, such as almshouse for the poor, or hostel for pilgrims. The name comes from Latin hospes (host), which is also the root for the words hotel and hospitality. Hospital-acquired infections (HAIs), also known as health-care-associated infections, encompass almost all clinically evident infections that do not originate from a patient’s original admitting diagnosis.

Within hours after admission, a patient’s flora begins to acquire characteristics of the surrounding bacterial pool. Most infections that become clinically evident after 48 hours of hospitalization are considered hospital-acquired. Infections that occur after the patient’s discharge from the hospital can be considered to have a nonsocial origin if the organisms were acquired during the hospital stay. Today, hospitals are usually funded by the state, health organizations (for profit or non-profit), health insurances or charities, including direct charitable donations. In history, however, they were often founded and funded by religious orders or charitable individuals and leaders.

Similarly, modern-day hospitals are largely staffed by professional physicians, surgeons and nurses, whereas in history, this work was usually done by the founding religious orders or by volunteers. There are several kinds of hospital. The best-known is the general hospital, which is set up to deal with many kinds of disease and injury, and typically has an emergency ward to deal with immediate threats to health and the capacity to dispatch emergency medical services. A general hospital is typically the major health care facility in its region, with large numbers of beds for intensive care and long-term care, facilities for surgery and childbirth, bio assay laboratories, and so forth. Larger cities may have many different hospitals of varying sizes and facilities. One plum wall says it all: Hospital services are separate and distinct from boarding and grooming services-yet both are easily accessible to pet owners and team members.

During a candid conversation with his architect, Dr. David Gordon, medical director of VCA Arroyo Animal Hospital (formerly Arroyo Pet Care Center) in Lake Forest, Calif., mentioned he’d like to distinctly separate the hospital and medical functions and the boarding and grooming functions. Yet his idea of using a scalpel handle and blade on the outside of the building to depict that separation didn’t quite seem appropriate. Some patients just come just for diagnosis and/or therapy and then leave (outpatients), others stay the nights (inpatients). Putting the patient first is a challenge that requires not just a huge change in the mindset of all the stakeholders in health care provision, but also the means by which to measure the levels of satisfaction of patients, and to discover what matters to them before, during and after their visit to any hospital. Patient quality initiatives, with their softer, experiential focus than clinical audit, with its precise and scientific methods of measurement, demand different measurement techniques.

Often, the most effective means is to adapt from the survey techniques widely practiced in social research and market research by using surveys and objective self-completion questioning techniques. Yet, without careful management, the measurement teams can drown in a sea of questionnaires. Surveys are labor intensive, so it makes sense to use software developed to handle surveys in this context too, and make the process into something that can be managed by the small teams usually given this responsibility within the hospital.

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The Importance of Hospital Billing in the Medical Community

The medical industry is comprised of many divisions and sections which all work together to offer patients a positive experience. This is true whether services are provided through an emergency care center, doctor’s office or any of the many types of medical help offices available. While many will focus on procedures performed at various hospitals and treatment centers, medical service administrative functions are equally as important, including hospital billing.

Hospital billing brings together charges based upon patient stays or procedures performed at a hospital. By coordinating with doctors’ offices throughout the community, this financial department can ensure a smooth relationship between doctors and patients. Because the medical billing process can be complicated, it is important for all entities involved to check information and avoid any discrepancies the patient might find.

While many hospitals employ their own accounting departments, the practice of outsourcing accounting services has risen over the years. This practice can save money while offering a more streamlined process to keep errors to a minimum. Outside sources work hard to provide state-of-the-art technology that can keep transaction costs down while eliminating problems such as fraud. Finding a service that can balance the complexity of a medical network can be a cost saving option that is valuable in economic down times.

In order to maintain a smooth accounting process, doctors should be willing to coordinate their own billing practices with the medical community. If they choose not to participate, errors might occur due to inconsistencies between accounting sources. Doctors should consider being on the same system as community hospitals in order to experience the best value for money invested.

Many healthcare practice management companies exist to provide integrated accounts receivable services for medical communities. Offering professional services with highly experienced staff and management, they often provide a group package at considerable savings that can encompass the entire community’s needs for consistent accounting and collections. Through proven success with the companies they represent, healthcare billing services enable doctors and medical services to focus on their patients’ needs and provide excellent health care.

Medical accounts receivable services will cover all aspects of hospital billing. This includes insurance transactions and follow-up as well as self-pay with follow-up and third-party payments. All aspects of the process will be scrutinized and followed through so that patients can enjoy a more relaxed experience at potentially trying times. Allowing for a more personal patient/doctor relationship, the right hospital billing service can work with the medical community to put an end to financial headaches while making doctors’ practices and hospitals’ procedures more profitable.

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What is the Purchasing Process For Hospitals Buying Hospital Equipment?

There is a whole process that hospitals must go through before they purchase one piece of hospital equipment. They do this process for several different reasons and it can involve many different departments of the hospital. They have to make sure that every piece of equipment that they buy is up to the standards of the technology that they are using at the time in order to give the best and most accurate information to their patients that they can. They must also stick within their budget in order to keep the hospital up and running.

The process of purchasing hospital equipment starts off with strategic planning. This task is usually taken on by the higher ranking staff of the hospital. This is where they brainstorm in order to identify the types of services that the hospital offers and what types of equipment would they be able to purchase that would compliment those services in order to make them better. They need to research on new innovative technology that is available to them to determine if it would be best for the services that they provide. They need to constantly be up-to-date on the new technologies that are out on the market.

They then need to go into the assessment phase where they discuss the cost efficiency and benefit that it would give to the hospital as a whole. This would involve more staff including the accountants. The acquisition is the next phase of the process and involves the creating of the proposals for the medical equipment, the purchasing negotiations with the medical equipment company that they have decided to buy from, the preparation of the contract, and finally the contract award which gives the medical company the green light in order to deliver the purchased equipment to the hospital.

This whole process that the hospital goes through in order to purchase medical equipment is a fairly long process and can take some time, but if everything is not thought of properly, they could spend a lot of money on a piece of equipment that is not very useful to the services that they give. Technology is the key word in this process along with the patient’s welfare being the main concern. The hospital staff needs to make sure that the equipment will not only help to make their services more efficient and up-to-date, but also that the equipment will be cost effective for them and the patient.

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What is Table Less HTML?

Table-less HTML is a method wherein web designing is done without the use of HTML tables and hence is termed as table-less HTML designing or Table-less web design. Instead of the tables of HTML style sheet languages such as CSS or Cascading Style Sheets are being used.

Introduction of CSS

In order to improve the accessibility of the web and also to make the code of HTML more semantic instead of it being only made for presentations, the CSS was introduced in the year 1996. It was around the same time that most of the sites were designed using tables of HTML.

Conversions such as PSD to HTML, PSD to CSS and PSD to XHTML became quite popular then on. The main reason why the HTML tables gained popularity was because CSS was not supported by many browsers at that time and therefore many of the web designers were not aware of how to convert PSD to CSS.

However in recent times many of the professional designers have understood the functioning of the CSS. They have also understood the limitations of the tables of HTML and therefore the popularity of CSS has increased. Another major advantage of the use of CSS is the improvement in accessibility of the information that is available on the net and therefore more users find this useful.

Advantages of table-less HTML

Apart from the improved accessibility of the information available on the net the other advantage of this conversion is the amount that can be saved on the bandwidth. This is because of the large amount of tags that are practically meaningless that can be removed from many of the pages. This leaves the site with only significant headings that are few and also less number of paragraphs and lists.

Another advantage of converting PSD to XHTML is that it makes it easy to maintain the site and also to change it according to the requirement of the company. All this can be done just by incorporating simple alterations in the mark up of the particular CSS. This immediately changes and affects every single page on the style sheet.

Another important advantage of table-less designs is that they follow a logical structure and that makes it easy for the regular readers and also users of the Braille devices. It is also very helpful for people who are using search engines because searching too becomes very effective.

It is also very useful for deployment of many devices like mobile phones and hand-helds because each design is separated with the help of the CSS and different layouts can be prepared for them.

The conversions, such as incorporation of XHTML slicing, give the user the facility of printing pages, without modifying or changing the advertisements. There is also a lot of saving that can be done in terms of bandwidth and this is because the pages that need to be downloaded become much smaller.

This is mainly due to the fact that unnecessary tags get deleted due to the CSS conversion. It is imperative today to gain some idea about the need to convert PSD to HTML, convert PSD to CSS and/or convert PSD to XHTML as well as understand what table-less HTML is and what are its advantages.

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